Introduction

Introduction

The Yeatman Group. . .
A full service resource to enable UK & European companies to penetrate the profitable U.S. marketplace.

The Yeatman Group is a unique organization dedicated to providing UK and European companies extremely cost-efficient access to the highly profitable U.S industrial/technical marketplace. The Yeatman Group offers a full range of services managed on your behalf by highly skilled U.S. executives, providing you with a single point of contact for all of your U.S. marketing, sales and support needs.

Depending on your specific objectives, The Yeatman Group can provide any combination of services from market entry consulting, promotion and establishing a complete sales network to developing and managing a U.S. marketing/sale/support operation to the establishment of an actual or virtual U.S. marketing subsidiary.

Managed by highly experienced and successful technical marketing executives with a proven track record of bringing UK & European companies to the U.S., The Yeatman Group provides the unique combination of expertise, resources and capabilities necessary to ensure the success of your U.S. marketing/sales launch.

Although the U.S. market is the world’s largest and most profitable consumer of industrial/technical products, it has highly specialized needs and socioeconomic characteristics that, if not fully understood and capitalized on, will serve as major obstacles to successful market entry.

Our role at The Yeatman Group is to put our intimate understanding of what constitutes a successful launch to work for you to the extent, and with the involvement, that you choose. That is, The Yeatman Group provides not only an effective entry strategy for you, but a transition and exit strategy for us that enables you to take over actual management at any time you choose.

Our objective is to get you up and running. . .and profitable. . .in the U.S. with minimum investment and involvement on your part, and then to manage and grow your U.S. operation until you do so directly.

A Summary of Services

MARKETING
Market Entry Feasibility & Costs
Market Research and Analysis
Tactical and Long-Range Market Planning
Marketing Communications and Promotion
Strategic Partnerships
Licensing
SALES
Direct Sales Personnel & Management
Manufacturer’s Reps
Distributors
Technical Support
OPERATIONS & FACILITIES
Administrative
Accounting
Legal
Translation
Real Estate
Customs, Tariffs, Duties
Currency Exchange
International Shipping
Contract Manufacturing
IF YOU'RE NOT SURE ABOUT PURSUING THE U.S. MARKET
Call, fax or e-mail us now to arrange for a no-obligation preliminary consultation.
IF YOU'RE STILL NOT SURE ABOUT PURSUING THE U.S. MARKET. . .
Let The Yeatman Group’s extensive expertise evaluate your U.S. potential, analyze the risks and rewards, determine the basic market entry costs and provide our frank, insightful recommendations on whether you should, in fact, attempt a U.S. launch.


US Menu -- UK/European Menu
US Introduction -- UK/European Introduction
US Portfolio of Services -- UK/European Portfolio of Services
US Marketing Services -- UK/European Marketing Services
US Administrative Services -- UK/European Administrative Services
US Changing World Market -- UK/European Changing World Market
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The Yeatman Group, Inc.
P.O. Box 1127
Jackson, NJ 08527 USA
USA Phone: (732) 886-0826 Fax: (732) 886-6586
E-Mail: mail@yeatmangroup.com

These pages © The Yeatman Group, Inc. 1998